Part 2: How are your customers feeling right now?
Our last post addresses one of the major concerns people are feeling right now amidst the pandemic. They are fragile. Now, more than ever, business strategists, operations leaders, and communicators need to work together to to understand the risk perceptions that are shaping their customers’ behaviors, so that they can act upon them in the […]
Part 1: How are your customers feeling right now?
How well do you understand your customers right now? Even if you thought you had a good handle on their needs before, that may no longer be relevant today. As a business leader, helping your business navigate through these extraordinary times is critical. In addition, one of the many challenges is understanding how your customers […]
The Need for Accurate, Timely Information is Critical.
The COVID-19 pandemic is disrupting society and challenging businesses around the world in ways we have never seen before. This crisis serves as a reminder of how closely connected we all are. In this moment, the need for accurate, timely information is critical to respond to the changing consumer and economic environment. We are closely […]
Coronavirus: What Do People Really Think?
In the fog of an unfolding global pandemic, policymakers and communicators need to better understand the effect of their words and actions on people’s perceptions.