In the fog of an unfolding global pandemic, policymakers and communicators need to better understand the effect of their words and actions on people’s perceptions.
As the worldwide coronavirus pandemic began to gain wide public attention, we examined data gathered from more than 12 million publicly available social media interactions over the two-month period from mid-January to mid-March, identifying the most impactful topic trends based on well-recognized drivers of risk perception and emotional impact.
What became initially apparent is that there is not one, single “national conversation” about coronavirus. Instead, there is a divergence of voices and messages that, for our study purposes, is most manageable when reduced to state-by-state analysis.
Check out the full article and analysis on InsideSources here.